Posted by: Susan Dountas, Brand & Communications Manager on 07/02/2010 | Permalinks | Trackbacks
Merillat's New Television Commercial with Curtis Stone
We’re thrilled to announce the launch of our new national marketing campaign: The Dream Kitchen for the Real World. Why are we so excited? Because, we’re determined to let homeowners know, “Merillat has the tools to help make prepping, cooking, entertaining and living in your kitchen easier!”
Through a variety of advertising and public relations efforts, this campaign shows homeowners firsthand how Merillat kitchens are highly functional, and jam-packed with a variety of smart storage solutions. Overall, Merillat can help turn your kitchen dream into a reality.
Posted by: Susan Prater, Director of Marketing Services on 07/01/2010 | Permalinks | Trackbacks
The New Merillat.com
I hope you’re enjoying Merillat’s new Web site! With a fresh look and innovative functionality, you’ll find it easier than ever to plan your dream kitchen. New features allow you to gather info on your own or be guided through an intuitive process to help you hone in on your design, layout and product preferences before visiting a showroom.
We know the Web is often the place where homeowners search for information and inspiration. We want to help homeowners combine inspiration with smarter kitchen design decisions that fit their lifestyles so they get the kitchen of their dreams.
Inspiration for the changes to the site came from our Merillat customers themselves in a usability study conducted by Merillat. Through this research, we learned that our consumers wanted changes that would improve the overall selection process and user experience. Today’s Merillat.com site combines the best of these ideas with additional industry research and includes:
