Merillat Round Table » coreguard

When Customers Talk, Merillat Listens

Mary Jo Mosiniak, Senior Product Manager, Merillat brand — Wed, 09 Jun 2010 14:00:40 +0000

Here at Merillat, we take an immense amount of pride in our customers and value their opinions. With that said, a major aspect of our product development process includes asking our customers what they need and want in order to make their kitchens not only more beautiful, but smarter and more functional. We identify these needs through a series of Voice of the Customer studies and we are proud to say that many of our innovations have sparked from their feedback and ideas.

Even in today’s economy, we continue to offer homeowners, builders, dealers and designers new and innovative products, such as our revolutionary water resistant sink base, CoreGuard^™ as well as 100,000 new product offerings.

We do this by following a series of steps through our Six Sigma efficiency process. This process allows us to develop new products and innovations in a structured and progressive way, which ensures that the products we are developing meet the standards that our customers and homeowners expect from Merillat.

Our philosophy of customer loyalty and constant improvement challenges us to continuously look for ways to create and develop innovative – and in some cases revolutionary – products that our customers need and want; all in an effort to give them more product options and make their kitchens more functional for their lifestyles.

We would love to hear your feedback and thoughts on what products you feel would be helpful to have in your kitchen!

Merillat Shares Kitchen Intelligence at the K∙BIS Kitchen & Bath Industry Show in Chicago

Merillat Marketing — Fri, 16 Apr 2010 14:00:03 +0000

Merillat Classic Avenue in Maple Chiffon

Attendees of the K∙BIS Kitchen & Bath Industry Show in Chicago April 16-18 aren’t going to want to miss the new innovations, functionality and exciting new looks we have on display. Here are just some of the Merillat product introductions and events taking place at K∙BIS:

Cooking Demonstration with Celebrity Chef Curtis Stone
Celebrity Chef Curtis Stone is cooking LIVE today, April 16, from 12:00 noon to 4:00 p.m. in Merillat’s booth #S1217. Curtis will put our kitchen to the test, demonstrating how important a well-designed, functional space really is. In between demos, he’ll be signing autographs and taking photos, so be sure to stop by if you’re at the show!

Over 100,000 New Merillat Classic® SKUs
Get a sneak peek of some of the great new products and product enhancements that will be available on April 27, including our new Chiffon and Amaretto finishes, new Desert, Tuscan and Java glazes, the new Merillat Classic® Tolani door style, decorative accents and lots of storage solutions.

Revolutionary New CoreGuard^™ Sink Base Cabinet on Display
We’ll also be showing off our exclusive new CoreGuard™ water resistant sink base that re-thinks base cabinet construction by specifically addressing issues such as spills and plumbing leaks. Available this fall, CoreGuard makes detection and cleaning of leaks and spills a breeze.

Corner Storage Made Easier with CornerStore^™ Cabinet
Check out cool new storage options like the CornerStore^™, our prototype corner access cabinet. Available December 2010, this product brings more storage and easy accessibility to that notoriously tight corner cabinet area and provides a high capacity alternative to the traditional Lazy Susan.

Plan Your Space with Our Virtual Selection Center
Envision your kitchen before you build with our new interactive planning tool, the Virtual Selection Center, which we’ll be unveiling at the show.

If you’re at the show, come by booth #S1217 and say hello as you browse our latest trends, styles and designs!

Springtime in Chicago: Don’t Miss Merillat at the 2010 Kitchen & Bath Industry Show!

Merillat Marketing — Wed, 31 Mar 2010 16:32:38 +0000

Merillat is getting really excited about exhibiting at the 2010 Kitchen & Bath Industry Show (KBIS) taking place April 16-18 at McCormick Place in Chicago. As with IBS 2010 in January, we look forward to showcasing our latest innovative kitchen products – including our new Merillat CoreGuard water-resistant sink base – at the event. If you are in the kitchen and bath industry, come by and say hello as you browse the latest trends, styles and designs! Merillat will be in Booth S1217!

A lot of interesting presentations are already in the KBIS lineup. Here are just few we look forward to checking out:

The Connected Kitchen
Trends in Kitchen Ventilation
Appliances in Unexpected Places
Shades of Green
Designing Kitchens for Gourmet Chefs

Check out the 2010 KBIS full lineup and schedule here.

About KBIS

KBIS is the world’s largest international trade show event dedicated to the kitchen and bath industry. It is the ultimate destination for viewing the latest and greatest products, designs, trends and education that the industry has to offer. Year after year, KBIS continues to showcase more products than ever, bringing you star-studded celebrity guests, providing the most informative educational sessions and delivering the best networking opportunities.

Introducing Merillat CoreGuard™ – New Sink Base Cabinet Resists Damage from Leaks and Spills

Merillat Marketing — Tue, 19 Jan 2010 14:00:40 +0000

Merillat CoreGuard Sink Base

If you’re at the 2010 International Builders’ Show in Las Vegas January 19-22, you’ll be one of the first to see a demonstration of the new Merillat CoreGuard™ Sink Base, a revolutionary water-resistant base cabinet that will be available this fall.

It’s something everyone can relate to. Mark Ayers, our Vice President of Marketing, says “A lot can happen under your sink. Leaks and spills can lead to stains and damage. CoreGuard helps protect your cabinetry investment.”

The Merillat CoreGuard Sink Base is made of an engineered polymer specifically designed to resist damage from spills and leaks. The face, frame and door assembly are wood, but behind them, everything is a water-resistant, non-wood material that’s easy to clean and is stain-resistant.

The floor has a slight forward tilt and a rib design to direct any spills forward. With CoreGuard, you can see a problem right away and clean it up. It’s a low-maintenance solution in a cabinet that’s built to last.

Merillat brings new solutions to the kitchen, and CoreGuard is one we’re especially proud of. According to Mark Ayers, “It’s a revolutionary addition to the kitchen, and we think it’s something homeowners are going to demand.”

If you’re at the IBS show, stop by booth #C4143 and see it for yourself. We think it might just make a big splash. And that will be okay.